Accessibility
Accessibility is about making sure your site is usable by as many people as possible. It increases your potential market by benefiting every user of your web site, not only users with some form of disability.
Accessibility
Accessibility is about making sure your site is usable by as many people as possible. It increases your potential market by benefiting every user of your web site, not only users with some form of disability.
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Fact sheet
Service price: Varies
Category:Web design
Service name:Accessibility
The internet is a great equaliser where information is available to anyone who wants to find and use it. For most of us, most of the time, this is inherently true. But, for a lot of people, the internet can be exhausting and error-prone. It does not only affect the disabled or those with mental difficulties; a person can suffer a temporary problem that impacts their ability to use your web site.
In the United Kingdom, there are over 11 million people with a limiting long-term illness, impairment or disability; the most common impairments affect mobility. Prevalence of disability rises with age; 45% of adults over State Pension age and 16% of adults at working age are disabled (Statistics provided from Disability facts and figures on GOV.UK).
Since 1995, the Disability Discrimination Act (in the UK, although similar legislation exists internationally) makes it illegal to discriminate against people with disabilities in service delivery. Despite this legislation, many web sites stubbornly take no account of disability in their design, causing direct discrimination against people with disabilities.
The business case for considering accessibility is simple: a shop that opens its doors to more people will sell more and make more profit; the shop that refuses entry to half its customers will sell less and reduce its margins. By considering accessibility in web site design, you can double your potential customers and reduce your risk of legal challenge under the Disability Discrimination Act. Besides, you can improve the design of your web site for every user by considering accessibility early.
In most cases, minor changes to design and structure can improve accessibility and improve page speed. When we design a new web site, we consider accessibility from the start. It is an integral part of what we do. However, there are many sites still on the internet that have no accessibility improvements. For these sites, we can implement changes that improve accessibility performance through an accessibility strategy.
Copywriting
Our copywriting service can take the pain out of publishing new content on your site. Not only do you have to write content but you also need to make it relevant to your audience and perform well in search engines. Copywriting will write relevant content for your audience that performs well in search results.
Email marketing
How you market your business to your customers is an often-overlooked business strategy. Successful email marketing is crucial for any online business and hard to achieve. Emails must match your brand, your web site design and your voice.
Photography
A picture paints a thousand words, and this is especially true for a web site. The images on your web site say a lot about your company or you as an individual. Having professional, well-composed, strong imagery on your web site is essential to portray the right tone for you and your web site.
Web design
There is a lot to consider when creating a web site: standards, best practices, performance, search engines, and viewing on desktops, laptops and smartphones. Our expertise, experience and knowledge mean you can be sure your web site works.